Overwhelming Downloads of Core Rules!
Hey all! I just want to take a second to thank Zack Curvin and his…
Many different things are going through my head this week as far as book production goes, so I decided I’d take a look at a Gold Best Seller. I’m not sure what it takes to become “Gold,” but I’m guessing based on some Googling that it’s somewhere between 1,000 and 2,000 sales of the product to get that badge.
The product I purchased was Dungeon Crawl Classics #67: Sailors on the Starless Sea which is currently sitting at #6 on the Goodman Games Hottest Titles list. Here are some stats:
Not even looking at the actual content, which I’ll do in another post, production-wise I ran some quick numbers based on my own assumptions.
Look at how long it might take to recoup costs, at $6.99 on DriveThruRPG they’re making $4.54 (65%) or $4.90 (70%) a copy. So at the higher rate it would be less than 300 copies to break even. If they’ve sold 1,000 copies, that’s 700 copies of pure profit from their online sales of the module. It’s Goodman Games, so I fully expect they’re doing awesome. 🙂
Now let’s look at a Moebius Product – The Snake’s Heart – A Lost Age Adventure.
And I can tell you exactly what I paid for these bits:
So that leaves my outlay at $27 plus my time and Vince’s pretty much. But if I actually add in all the little costs for writing ($40), maps ($40), editing ($20), and layout ($60), it would add another $160 for a round total of $187.
Recouping our costs… We’ve sold 55 copies so far at $1.99 (with some sales and complimentary copies), for a gross of over $100 between d20pfsrd and DriveThruRPG/RPGNow. And I’m splitting the proceeds with Vince, so I’ve brought in more than $30.
If I go with my minimal view of the world, I’ve broken even on my costs. Huzzah!
If I go with the more expensive view of the world, I’m never going to break even. Obviously at this price point, the return is minimal after splitting it with Vince. We will have to sell another 230 copies to break even eventually…
You’re probably suffering from number fatigue by now!!
I’m not in this to make money. But if Moebius is going to continue, these efforts need to pay for themselves. And if we’re going to get better, we have to ramp up production costs, which will bump up our prices…
So here’s my question… Obviously The Snake’s Heart and Sailors on the Starless Sea are not equivalent products. But $1.99 is a far cry from $6.99.
If the next adventure weighs in around 5-6,000 words with a bigger art budget, based on your experience with the first two in the series, would you pay $2.99 or $3.99 for such a product?
We need to figure out how to make this work. We’re nowhere near the levels of Goodman Games! But we’d like to be able to continue producing short, OSR-friendly adventures for your enjoyment.
Can you leave a comment below or send me a note via our Facebook or Google+ pages, or ping me via Twitter with your vote? (Links are in the sidebar on the right)
Next time I want to bring up another question… the whole debate about how much “story” should go into an OSR product… so I’ll let you ponder that while you’re answering my first question!!